Yes, this content is a bit dated (already almost 9 months old). Here at the Epic Web Studios Blog we don’t really care. It’s incredible information from the world’s foremost authority on digital consumer behavior: Google. Author Jim Lecinski does an excellent job of conveying what happens in today’s marketplace before consumers consider a purchase; and we thought you, as a reader of our blog, should have access to this information. So, we’ve reblogged it for your enjoyment.
If you are considering the creation of a website, a digital media campaign for your business, SEO, social media, ecommerce or anything online for your business’ benefit, you should read this book. Thanks to Google, it’s 100% free; so the most this is going to cost you is the time it takes to read it - twice.
From the ZMOT Website:
“The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.
At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.
If you’re a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook on marketing strategies and the ZMOT will help you understand this shift in the marketing landscape and show you the strategies it takes to win.”
Named a Top Ten Marketing Book You Should Have Read