Based on the “Zero Moment of Truth” (ZMOT) marketing philosophy, the Social Media Sales Process will take the user from Exposure to Conversion - ultimately leading to the First Moment of Truth when the user makes a purchase. This infographic lays out exactly what each step in the process focuses on, and strives toward creating a holistic atmosphere that transforms “Fans” into leads.
Targeting - Who do we target? What demographics are most likely to respond to our brand?
Exposure - Utilizing Facebook Ads, Analog Media and Employees to promote a business’s Social Media Presence
Influence - Controlling the content that is pushed out via the relevant social media platforms in order to focus on the interested users
Engagement - Providing interesting and interactive media to foster a relationship with the Social Media platforms. e.g. Facebook Tabs, Promotions and Giveaways
Action/Conversation - Responding and interacting with the users. By establishing a one-on-one connection to everyone participating via Social Media, the business can spark conversation.
Conversion - Changing the fans into paying customers
Retention/Growth - Incorporating the happy customers into your Exposure strategy and making regular users into evangelists